minusplus lives from a holistic approach. This includes using hair care and styling products that are in line with our principles. We make quite a few demands on a product.
• care
• composed with care
• natural ingredients
• at the height of time
• flawless
• ethical production
• well-tolerated
• inspired
• honestly
• uncapricious
• dances on every dance floor
• good for the environment
• good for the skin
• produced under the nose
• Organic certified
• developed interdisciplinarily
• produced in a resource-saving manner
• Good Looking
A few words about why
Because we have known our customers’ hair for a long time, we know what makes a good product. In the premium segment, the air is very thin – a luxurious Produkt, which dispenses with the who is who of conventional ingredients (petroleum products, silicones and synthetic polymers, you know who you are!), first had to be mixed by the customer himself. For this reason we fall back on the salon line Less is More by brandhuber & trummer. The care and styling products have been developed by chemist Doris Brandhuber and minusplus CEO Hannes Trummer. They are unique because they combine luxurious application with down-to-earth principles. Alchemy began in the first salon in Vienna’s Gumpendorferstrasse, on a hotplate. In the meantime the line has grown to 60 products and is exported to 20 countries.
During development, the focus was on reduction to the essentials. The recipes should be free of ballast, mysterious ingredients, and good for the body. Furthermore, they should be functional and aesthetic, manufactured with respect for natural resources and create an enjoyable salon experience at home. The ingredients had to meet the criteria of purity, effectiveness and optimal skin and environmental compatibility. In short, to be beneficial to skin, hair and health. Less is More is not a remake of conventional products, but builds a new way of system hair care.
A few words about the developers
Hannes Trummer started his own business in 2005 with his first hairdressing salon. Four more salons later he is still inspired by the Feldenkrais Method (awareness through movement) and the many different people who sit in the hairdresser’s chair day after day. As a stylist with many years of experience as art director and staff trainer in international hairdressing chains, he knows the medium hair very well and knows what makes a good product.
Doris Brandhuber has a doctorate in chemistry, is an aromatherapist and has had a Yale research grant awarded to her for her passion to develop her own product line. Her specialty is biomimetics, an interdisciplinary field that takes nature’s structure and function as its model.
A close look at the health and environmental aspects of common salon products and the decision to develop a line without environmentally harmful substances finally led Brandhuber and Trummer to refine their own recipes.
A few words about the developers
Hannes Trummer started his own business in 2005 with his first hairdressing salon. Four more salons later he is still inspired by the Feldenkrais Method (awareness through movement) and the many different people who sit in the hairdresser’s chair day after day. As a stylist with many years of experience as art director and staff trainer in international hairdressing chains, he knows the medium hair very well and knows what makes a good product.
Doris Brandhuber has a doctorate in chemistry, is an aromatherapist and has had a Yale research grant awarded to her for her passion to develop her own product line. Her specialty is biomimetics, an interdisciplinary field that takes nature’s structure and function as its model.
A close look at the health and environmental aspects of common salon products and the decision to develop a line without environmentally harmful substances finally led Brandhuber and Trummer to refine their own recipes.
